Indigo Focus conducts Qualitative recruitment on behalf of its clients. From time to time, where necessary we facilitate venue finding, moderating, transcribing, recordings and all other services required for a focus group session to a 3rd party supplier.
The purpose of registering on our Database is so that you can participate from time to time in PAID projects. Payment for market research is termed as an “Incentive”
Projects will usually involve respondents completing a brief first-stage online “screening” questionnaire. This selects those respondents who fit a particular set of characteristics (e.g. age range, gender, product usage, location, etc.). If a respondent does not meet the profile required for the project no further action is required and no payment is made.
If a respondent does meet the project requirements then they may be invited to participate in the project. This could involve completing an online survey, attending a market research session at a convenient location, a focus group, or perhaps evaluating a product in their home or participating in an interview – face to face or online via a virtual meeting.
Respondents will be advised when they have been selected for a project. Those who successfully complete a project will receive an Incentive payment. The amount paid will be advised to the respondent prior to the commencement of the project.
At all times participation is purely voluntary and a respondent may choose not to participate in any project despite meeting all of the characteristics for that project. Indigo Focus will advise the respondent once they have successfully completed a project. Incomplete projects or non-attendees (face to face or virtual) at a session will not receive payment.
A respondent that participated and completed a project will receive an incentive payment. Incentive payment for respondents who attend any form of interview will usually be paid either in cash at the end of the session or within 24 working hours via EFT. However, payment may also be in the form of a gift voucher or credit card voucher.
Note that payment for a number of Projects might occur once the entire Project is completed and not on the same day. Indigo Focus will advise the respondents of payment schedules where applicable. This applies in rare instances where a project runs over a period of time.
Respondents who participate in projects are requested not to discuss the nature or outcomes of any project with any other party. In most instances, you will be required to sign a Non-Disclosure Document in order to participate.
Please note that if you have not answered your questionnaire truthfully and you have been identified by the research company to have previously attended a research project, within the period that you were not allowed to participate, you will be permanently removed from the Indigo Focus database.