What is Mystery Shopping?
Mystery shopping or a mystery consumer is a tool used externally by market research companies, watchdog organisations, or internally by companies themselves to measure the quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer’s specific identity and purpose are generally not known by the establishment being evaluated. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.
Why is Mystery Shopping done?
Can you name 3 companies where you have recently had a good experience? Now can you name 3 companies where you have recently received a bad experience? Most people find it much easier to name the bad ones, Yet many companies present themselves as customer-centric, but many of them are still failing in delivering great customer experiences.
Our ambition is to bring mystery shopping to the next level for national and international corporations.
When you join our community, you will be able to participate in the following research programs:
- Mystery visits
- Exit Interviews
- Website Research
- Auditing/ Customer Polling
- Mystery Calling
- Mystery E-mailing
- Mystery Mailing
And in different industries:
- Fast Food Restaurants
- Supermarkets etc.
- We are only able to do this with your help and expertise.
What is expected?
As a Mystery Shopper, you will need to gather information and make observations. You will be given specific instructions for each assignment in the form of guidelines, including the dates and times you need to complete your Evaluation. Attention to deadlines is very important.
Good communication skills and sociability are key qualities for a Mystery Shopper. You will often need to have interactions with sales persons, so communication confidence is key.
At the end of your assignment, you will be asked to write and submit a report based on your observations. As you can imagine, writing skills are very important. We are not looking for the next Shakespeare but you must be able to clearly express in words what you have observed.
You also need to have access to a computer with Internet. You will also need to be contactable by phone.
Experience with Mystery Shopping is not necessary as we will provide all the training you will need to become the best Mystery Shopper in the industry.